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Tour guides contribute significantly to the enjoyment and satisfaction of tourist thereby promoting
tourism worldwide. Unfortunately, in many developing countries, it has been problematic to locate
a suitable tour guide for particular tourism or wildlife activities. Although in Tanzania, there are
various efforts to ensuring tour guides are professional; however, there is no baseline information
about tour guides that can help plan and promote tourism through a tour guide. Moreover, the
registration process for tour guides are unnecessarily cyclical, costly and time-consuming. This
study, therefore, seeks to design and implement a Tour Guide Portal that will facilitate access to
tour guide information for the promotion of the tourism sector in Tanzania.
The study employed qualitative and quantitative methods and has found that User Generated
Contents through learning library, discussion forums and reviewing and rating tour guides, can
enhance the tour guide profession. In this work, we used agile methodology through extreme
programming to develop a tour guide portal. Further, we used real participants to execute task
scenarios in combination with think-aloud protocol and system usability scale to evaluate the
usability of tour guide portal. This evaluation has found that the tour guide portal is usable and
suitable for tour guide management in Tanzania. Additionally, this study employed a lean canvas
to create a business model that will determine the operationalisation of tour guide portal in
Tanzania.
The findings of this study imply that tour guide portal is a massive step towards promoting the tour
guide profession in Tanzania. It will avail the tour guide statistics to the government, assist tourism
stakeholders locating the right tour guide for a particular activity and consequently enhance
tourism in Tanzania. |
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