This research article published by International Network for Natural Science, 2019The aim of this review is to discuss the emerging issues and challenges in baobab conservation based on the climate change, emerging challenges related to herbivory and human use such as emerging of new markets for baobab products and land use changes.Specifically, the review summarizes scientific questions and challenges for the conservation of one of the most important indigenous fruit tree species, Adansonia digitata in Sub-Saharan Africa. It highlights on new information on the status of A. digitata in Tanzania with a strong focus on ethno-botanical issues, traditional and modern uses as well as challenges for the management and conservation of the tree species.We have done that by using facts from different parts of the geographical ranges of Africa and other parts of the world. The review is based on the belief that understanding the factors underpinning the use and management of A. digitata is an essential step towards development of credible strategies and plans that would advance and lead to sustainable management of baobabs.