This paper provides an assessment of the extent to which productive sector policies mainstream sustainable land management (SLM) principles and suggests how mainstreaming of these principles could be strengthened and be more effective in Kilimanjaro region. Primary data was collected using qualitative methods including in-depth interviews with key informants and focus group discussions. Key informants included government officials, SLM project staff, NGOs and representatives of communities. Secondary data was gathered from review of relevant literature including government policies, strategies, project documents and other research materials. The data collected were analysed using content analysis and synthesised to determine the extent to which the productive sector policies mainstream sustainable land management principles. Findings indicate that several relevant NRM sectors have mainstreamed SLM principles, namely improved land productivity, improved livelihood and improved ecosystems. The degree to which these policies have mainstreamed SLM principles vary from adequately, moderately, and slightly. Despite the reported degree of mainstreaming the SLM principles in sector polices several challenges undermine the process, including land scarcity, land tenure, inadequate enforcement of policies, land use conflicts, human and financial resources constraints, and climate change. Various stakeholders are involved in SLM initiatives, ranging from local communities to international organisations. The diversity of stakeholders requires well coordinated efforts so as to maximise synergies and complementarities between the various actors. Also more effort has to be done at policy level to ensure that all sector policies adequately address sustainability in natural resources management to ensure that land productivity, livelihoods and ecosystems are improved.