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Factors influencing local residents’ intention to conserve the built heritage in Tanzania

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dc.creator Lwoga, Noel B.
dc.date 2017-03-13T18:19:18Z
dc.date 2017-03-13T18:19:18Z
dc.date 2016
dc.date.accessioned 2018-03-27T08:42:20Z
dc.date.available 2018-03-27T08:42:20Z
dc.identifier http://hdl.handle.net/20.500.11810/4500
dc.identifier.uri http://hdl.handle.net/20.500.11810/4500
dc.description This study used the dominant cognitive-based theory of planned behaviour (TPB) complemented by the affection-based attachment theory (AT) to investigate factors influencing local residents’ conservation intentions. Thus, in addition to TPB’s variables, such as attitudes towards conservation, perceived social pressure and perceived control over conservation, the study considered the effects of heritage affection on conservation intentions. Cross-sectional questionnaire-based data gathered from the three historic towns of Zanzibar Stone Town, Kilwa Kivinje and Pangani in Tanzania were analysed using Structural Equation Modelling. The TPB’s variables and heritage affection all showed a positive and significant correlation with conservation intention. The empirical data therefore supported using the TPB, complemented by the AT, to explain engagement in conservation in the built heritage setting. The study concludes that conservation intention is best viewed as a mixture of cognitive and affective factors. Theoretical and managerial implications as well as suggestions for future studies are provided.
dc.language en
dc.publisher Journal of Heritage Tourism (Routledge - Taylor & Francis)
dc.relation doi:10.1080/1743873X.2016.1213846;
dc.subject Conservation; heritage; intention; local residents; Zanzibar
dc.title Factors influencing local residents’ intention to conserve the built heritage in Tanzania
dc.type Journal Article, Peer Reviewed


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