| dc.creator |
Abdinoor, Amina |
|
| dc.creator |
Mbamba, Ulingeta O.L. |
|
| dc.date |
2018-04-16T21:08:44Z |
|
| dc.date |
2018-04-16T21:08:44Z |
|
| dc.date |
2017 |
|
| dc.date.accessioned |
2018-04-18T12:35:29Z |
|
| dc.date.available |
2018-04-18T12:35:29Z |
|
| dc.identifier |
Abdinoor, A., & Mbamba, U. O. (2017). Factors influencing consumers’ adoption of mobile financial services in Tanzania. Cogent Business & Management, 4(1), 1392273. |
|
| dc.identifier |
http://hdl.handle.net/20.500.11810/4682 |
|
| dc.identifier.uri |
http://hdl.handle.net/20.500.11810/4682 |
|
| dc.description |
This study aimed at assessing consumers’ adoption of mobile financial
services in Tanzania using Technology Acceptance Model. The study had the following
objectives, to assess the individual awareness of mobile financial services;
perceived usefulness; perceived benefits; and costs effects on adoption of mobile
financial services. Random sampling technique was employed to select the sample
for data collection. Two hundred participants were selected randomly from Dar es
Salaam region particularly Kinondoni District. The sample included the users and
non-users of mobile financial services. The study used primary data and regression
model. The findings of this study show that mobile financial service adoption
is positively related to individual awareness, perceived usefulness and perceived
benefit but it is negative related to cost effects. Nevertheless, the study showed that
demographic characteristics of respondents (sex, age and income level) are among
the factors moderating adoption of mobile financial services. From the findings, this
study highlights recommendation that service providers need to play a leading role
in influencing individual awareness, perceived usefulness, and perceived benefit of
mobile banking. However, cost effect has been found as one of the barrier to the
intention to adopt mobile financial services in Tanzania. Service providers should
consider affordability and availability of the financial services for the low-income
segment in the society. These results can be extended to any developing country |
|
| dc.language |
en_US |
|
| dc.publisher |
Taylor and Francis |
|
| dc.title |
Factors influencing consumers’ adoption of mobile financial services in Tanzania |
|
| dc.type |
Journal Article, Peer Reviewed |
|