| dc.description |
The main objective of this paper is to examine the role of selected internal marketing factors on job satisfaction and organizational commitment in the public financial institutions, the case being Tanzania Postal Bank. In this direction, the study involved a sample consisting of 60 employees working under different departments in four branches based in Dar es Salaam region, both at the managerial and non-managerial level. The study examined the relationship between dissemination of information, selection and appointment, training and development, organizational support and incentives and motivation as independent variables and satisfaction of employee and organizational commitment as a dependent variable with. By using SPSS 18.0 the descriptive based study used descriptive analysis that produced mean, frequency and standard deviation results. Generally, the study findings strongly supported the research questions as the five selected internal marketing factors were found to be responsible for employee job satisfaction and organizational commitment. Nevertheless standard deviation results signal some disparity in opinion amongst respondents suggesting that there is room for further improvement in the internal marketing attributes so as to enhance employees’ satisfaction and commitment. It is recommended that bank management should give due regard to the empowerment dimension that if appropriately recruited and selected employees shared information, got well trained, are effectively supported and adequately motivated they will be more satisfied and committed and be able to make suitable decisions and present effective and innovative ideas for the bank. The study recommends that the bank management should review its current retention policy and strategies accordingly and be willing to make innovative changes that identify, encourage and determine employees’ satisfaction and commitment. |
|