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ACCEPTANCE OF MOBILE PHONE PAYMENTS SYSTEMS IN TANZANIA: TECHNOLOGY ACCEPTANCE MODEL APPROACH

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dc.creator Wilson, Victor Gideon
dc.creator Mbamba, ULingeta O.L
dc.date 2019-06-28T12:17:41Z
dc.date 2019-06-28T12:17:41Z
dc.date 2017-06
dc.date.accessioned 2021-05-07T11:55:41Z
dc.date.available 2021-05-07T11:55:41Z
dc.identifier Wilson & Mbamba, (2017), ACCEPTANCE OF MOBILE PHONE PAYMENTS SYSTEMS IN TANZANIA: TECHNOLOGY ACCEPTANCE MODEL APPROACH. BMR vol. 20 Issue 2, pp 38-53
dc.identifier 08562253
dc.identifier http://hdl.handle.net/20.500.11810/5267
dc.identifier.uri http://hdl.handle.net/20.500.11810/5267
dc.description This paper presents a quantitative study on the users’ acceptance of mobile phone payment systems (MPPS). Basing on the technology acceptance model (TAM), the study specifically evaluated the influence of ease of use; perceived usefulness; service quality; and information systems qualities of payment systems in the adoption and use of MPPS. A questionnaire survey was carried with 300 users out of which 260 were clean for data analysis using SPSS version 21. To supplement the survey, the study deployed interviews. The regression results indicate significant influence of the regressed variables with slightly low values of the adjusted R-square. The findings on information quality and perceived usefulness had lesser influence (beta values below average) whereas ease of use, and services quality were positively rated factors to accepting the systems. Several other factors behind acceptance were also identified in the interview, including premium pricing, level of understanding, and perceived risks. The findings extend knowledge on the application of TAM to mobile payments in a developing country such as Tanzania. They provide awareness on contributory factors to accepting the technology to Tanzania Communication Regulatory Authority (TCRA) and country’s central bank, Bank of Tanzania (BoT) in their managing and controlling processes. They also provided practitioners with knowledge on the challenges and ways of tapping into the advantages of ICT. The findings were limited to four regions in Tanzania.
dc.language en
dc.publisher Business Management Review,(UDSM )
dc.relation 20;3
dc.subject Technology acceptance, ease of use, perceived usefulness, information quality, mobile phone payment
dc.title ACCEPTANCE OF MOBILE PHONE PAYMENTS SYSTEMS IN TANZANIA: TECHNOLOGY ACCEPTANCE MODEL APPROACH
dc.type Journal Article
dc.type Journal Article, Peer Reviewed


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