Proverbs are one of the important oral literary genres in various cultures. Though in many societies and for a long time proverbs are regarded as succinct fixed artistic form, and authoritative which contain a general truth, wisdom and experience of the society and its creators are elders or anonymous, these characteristics are increasingly challenged today. This paper, therefore, intends to examine how Swahili literary writers and social network users participate in the creation and spread of Swahili modern proverbs in Tanzania. Data of this study were collected from Swahili literary works and websites. The findings reveal that, the need to address and cope with today’s environment and change of worldview of the present generation are among the important factors to the emergence of the modern proverbs. It is also noted that modern Swahili proverbs are not only found among the Kiswahili literary writers and social network users but also other people and avenues.