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Radio Communication for Forest Conservation in Tanzania: a SWOC Analysis

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dc.creator Zacharia, Malima
dc.creator Andindilile, Michael
dc.date 2020-05-28T08:06:05Z
dc.date 2020-05-28T08:06:05Z
dc.date 2020-05-23
dc.date.accessioned 2021-05-07T11:52:58Z
dc.date.available 2021-05-07T11:52:58Z
dc.identifier The African Review
dc.identifier 0856-0056 (print)
dc.identifier 1821-889X (Online)
dc.identifier http://hdl.handle.net/20.500.11810/5459
dc.identifier.uri http://hdl.handle.net/20.500.11810/5459
dc.description This study investigated the strengths, weaknesses, opportunities and challenges (SWOC) associated with the power of radio in communicating forests information to enhance community responsiveness to forest conservation in Tanzania. Data collection entailed the analysis of the content of a series of Urithi Wetu (Our Heritage) programme produced and aired by the Tanzania Broadcasting Corporation (TBC) radio, conducting interviews with key informants, administering questionnaires with citizens living adjacent to forests, and holding focus group discussions (FGDs) with the villagers in the study area. The study established that, to some extent, radio presents some opportunities for easy communication of forest conservation information in a bid to influence communities to take the intended conservation action. On the other hand, the study found that factors such as poor packaging of forest information, lack of participation of the rural-based citizens in the programmes, and poverty among community members limited the power of the radio to influence effectively citizens to conserve forests.
dc.description This paper is part of my Ph.D. Thesis funded under the NORHED TAN-13-0026 through the Centre for Climate Change Studies, University of Dar es Salaam.
dc.language en
dc.publisher The BRILL
dc.relation Issue No. 47: 120–140;
dc.subject radio communication ‒ forest conservation ‒ strengths ‒ weaknesses ‒ opportunities
dc.title Radio Communication for Forest Conservation in Tanzania: a SWOC Analysis
dc.type Journal Article, Peer Reviewed


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