| dc.creator |
Masele, Juma James |
|
| dc.creator |
Matama, Rogers |
|
| dc.date |
2021-04-22T14:42:20Z |
|
| dc.date |
2021-04-22T14:42:20Z |
|
| dc.date |
2020 |
|
| dc.date.accessioned |
2021-05-07T11:55:42Z |
|
| dc.date.available |
2021-05-07T11:55:42Z |
|
| dc.identifier |
Masele JJ, Matama R. Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality. E J Info Sys Dev Countries. 2020;86:e12115. https://doi.org/10.1002/isd2.12115 |
|
| dc.identifier |
DOI: 10.1002/isd2.12115 |
|
| dc.identifier |
http://hdl.handle.net/20.500.11810/5664 |
|
| dc.identifier.uri |
http://hdl.handle.net/20.500.11810/5664 |
|
| dc.description |
Trust has often been cited as an important ingredient in any given business. The new
trends of dwindling face‐to‐face business transactions necessitate trust in online
transactions empirical studies. The purpose of this paper was to empirically contribute
findings on the link between the trust facets and online car purchases. From
335 adult individual car buyers in Tanzania, we present the extent of the web design
and personality trust dimensions influence on business‐to‐consumer (B2C) ecommerce
car purchases using the multiple regression analysis techniques. This study
focused on e‐commerce trust in the context of expensive commodities like a car done
from abroad with payments involving international money transfer. The study's findings
contribute to the existing body of knowledge and extend trust and e‐commerce
theories that guide efforts for implementation of course of actions by consumers of
expensive products like cars as well as respective car trading companies. This study
is not only inclined towards online practical business implications, but also aims at
augmenting the theoretical and policy implications, especially taking the trust—B2C
perspectives of potential buyers within the sub‐Saharan Africa, which is amid the formal
institutional voids that may largely influence adult international business dealing
from the sub‐Saharan Africa. |
|
| dc.language |
en |
|
| dc.publisher |
John Wiley & Sons Ltd |
|
| dc.subject |
B2C, business to consumer e‐commerce, consumer personality, individual car buyers, trust, website design |
|
| dc.title |
Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality |
|
| dc.type |
Journal Article |
|