COSTECH Integrated Repository

THE LINGUISTIC LANDSCAPE OF URBAN TANZANIA: AN ACCOUNT OF THE LANGUAGE OF BILLBOARDS AND SHOP-SIGNS IN DISTRICT HEADQUARTERS

Show simple item record

dc.creator Lusekelo, Amani
dc.date 2021-04-29T13:31:25Z
dc.date 2021-04-29T13:31:25Z
dc.date 2018
dc.date.accessioned 2021-05-07T09:42:09Z
dc.date.available 2021-05-07T09:42:09Z
dc.identifier http://hdl.handle.net/20.500.11810/5705
dc.identifier.uri http://hdl.handle.net/20.500.11810/5705
dc.description In examination of language use in public domains in Tanzania, this paper articulates the state of multilingualism in the composition of signposts in district headquarters countrywide. The paper challenges the suggestion that Tanzania is primarily a Kiswahili speaking country. It also challenges the suggestion that Tanzania consists of English as an official language with limited domains of use. While it is claimed that ethnic community languages are a vehicular of communication in domains related to informal settings and homesteads, the paper argues for the presence of in linguistic landscape. Findings from five regions of Tanzania, namely, Arusha, Iringa, Kagera, Manyara and Mbeya indicate the dominance of bilingual Kiswahili-English signposts in urban centres. Further, findings display dominance of English-only signposts, which is a good testimony that this public domain makes use of English rather than Kiswahili. Furthermore, on the basis of font-size and font-colour, English words turn more prominent than Kiswahili words. Nonetheless, on the basis of word counts, Kiswahili is significantly used in bilingual signposts than English. Thus, this article concludes that the importance of English surpasses Kiswahili in the language use in bilingual signposts in urban Tanzania.
dc.publisher JOURNAL OF LANGUAGE, TECHNOLOGY & ENTREPRENEURSHIP IN AFRICA
dc.relation 9(1);
dc.title THE LINGUISTIC LANDSCAPE OF URBAN TANZANIA: AN ACCOUNT OF THE LANGUAGE OF BILLBOARDS AND SHOP-SIGNS IN DISTRICT HEADQUARTERS
dc.type Journal Article


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search COSTECH


Advanced Search

Browse

My Account