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Information sources preference of poultry farmers in selected rural areas of Tanzania

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dc.creator Msoffe, Grace E. P.
dc.creator Ngulube, Patrick
dc.date 2020-03-19T07:34:52Z
dc.date 2020-03-19T07:34:52Z
dc.date 2017
dc.date.accessioned 2022-10-20T13:39:15Z
dc.date.available 2022-10-20T13:39:15Z
dc.identifier Msoffe, G. E. P., & Ngulube, P. (2017). Information sources preference of poultry farmers in selected rural areas of Tanzania. Journal of Librarianship and Information Science, 49(1), 82–90.
dc.identifier http://hdl.handle.net/20.500.12661/2192
dc.identifier.uri http://hdl.handle.net/20.500.12661/2192
dc.description Full Text Article. Also available at : https://journals.sagepub.com/doi/full/10.1177/0961000616632054
dc.description This study focused on poultry farmers’ preference of information sources for accessing poultry management information in three rural districts of Tanzania. A mixed methods research design was deployed. Questionnaires and focus group discussions were used to collect quantitative and qualitative data respectively. Responses to the questionnaire which was administered by researchers in face-to-face meetings were received from 360 farmers, and 160 farmers participated in 16 focus group discussions. The study was carried out from July to December 2013 in nine selected villages in Tanzania. The findings indicate that farmers preferred interpersonal and informal sources. Source preferences were influenced by availability and accessibility of the information source. The results suggest that farmers preferred listening and talking, probably a result of the oral tradition prevailing in rural areas. It is also probable that farmers enjoy interpersonal sources because they allow a two-way communication, provide quick access, immediate feedback, ease of use, and convey information specific to their local situations. Further studies on development and changes in farmers’ information source preference are required in order to better address their current and future information needs.
dc.language en
dc.publisher Sage publication
dc.subject Information sources
dc.subject Poultry
dc.subject Poultry management
dc.subject Information
dc.subject Rural areas
dc.subject Source preference
dc.subject Tanzania
dc.subject Information needs
dc.title Information sources preference of poultry farmers in selected rural areas of Tanzania
dc.type Article


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