Dissertation (MBA)This study aim to assess the influence of access to financial and non-financial services on performance of Small and Medium Sunflower oil processing firms in Dodoma City: when mediated with internal factors. Specifically, this study guided by four specific objectives which were, to determine the influence of financial services on performance of Small and Medium Sunflower oil Processing firms, to determine the influence of non-financial services on performance of Small and Medium Sunflower oil Processing firms, to analyze the influence of financial services when mediated with internal factors on performance of Small and Medium Sunflower oil Processing firms and to analyze the influence of non-financial services when mediated with internal factors on performance of Small and Medium Sunflower oil Processing firms. The sample size of 178 of Small and Medium Sunflower oil processing firms were employed whereby Probability and non-probability techniques employed to get sample. Regression and structural equation modelling were employed to analyses data. The findings of the study indicated that, the loan access has significant influence on the performance of small and medium sunflower oil processing firms. Capacity building has significant contribution to the performance of small and medium sunflower oil processing firms. Networking is also only a significant non-financial contributing variable to the profit performance (P-value =0.043), whereby, Branding and entrepreneurship traits have a significant contribution to the performance of small and medium sunflower oil processing firms (P-values = 0.04) and (P-value =0.016) respectively. The study recommends that, the Government and different institutions financial and non-financial should intervene in ensuring that the Small and medium sunflower processing firms are provided with loans and grants. Financial institutions should scale up education to the firm's owners and the community at large to understand the opportunity available in Sunflower production and how they can access loans to develop their business.