Abstract. Full text article available at https://doi.org/10.1080/15567036.2020.1836083This paper presents the theoretical study on photovoltaic and absorption properties of alizarin derivatives. Optimization of structures and calculations were performed by density functional theory and time-dependent density functional theory using B3LYP hybrid functional and 6–31 G (d,p) basis set. The dyes were formed by substituting 2-hexylthiophene mixed with carboxylic acid and 4-(benzo[c][1,2,5]thiadiazol-4-yl)benzoic acid. The performed substitution shows improvement in most of the properties. The highest occupied molecular orbital and lowest unoccupied molecular orbital energy levels of molecular dyes showed positive effect upon electron injection to semiconductor and subsequent regeneration by the electrolyte. Almost all necessary and important parameters to demonstrate the usefulness of molecular dyes as photo-sensitizers are detailed discussed. Based on the discussion and analysis, all considered molecules are proved to be useful in dye-sensitized solar cells using TiO2 semiconductor and I−/I−3 couple electrolyte. Collectively, dyes DY3 and DY2 showed better results than others with LHE and V oc of 0.2142 and 0.6722 eV, respectively, for DY3 and 0.7033 and 0.6224 eV, respectively, for DY2.