Dissertation (MA Business Administration)
The primary aim of this study was to investigate the influence of customers' perceptions on electronic payment implementation in public sector organizations. Specifically, the study intended to address three objectives such are; to assess the effect of customers' habits on payment on electronic payment implementation, to determine customers' awareness of the importance of electronic payment implementation, and to examine the influence of customer satisfaction on electronic payment implementation in Public Sector Organizations. The UTAUT2 model was adopted in this study to refference the electronic payment towards customer’s habits, awarenesss and satisfaction. This is to say, success, commitment, circumstances and social effect of the information technology use and purpose are evaluated within the perception of customers’ either to use or not use the e-payment. This study adopted a explanatory sequential mixed method. 100 taxpayers and 7 TRA staffs were selected by using systematic and purposive sampling procedures respectively. The study measurement was conducted based on specific objective variables. Each variable was measured according to its nature to the study. Both inferential and descriptive statistics were performed by using SPSS version 21 during data analysis. The findings revealed that; lifestyle and attitude of customers in using e-payment have a significant positive effect on electronic payment implementation. Also, ages, facilitating conditions, and technological exposures have a significant positive impact on electronic payment implementation. Furthermore, performance expectancy and price value have a significant positive effect on electronic payment implementation. Further, the study concluded that using these results, social interaction, provision of e-payment education, and psychological education are highly needed to impact the implementation of electronic payment. It finally recommended to the government that direct specific training sessions and sensitization campaigns should be provided to traders in order to increase the effective implementation of electronic payment in public sector organizations. Also there should be an effective government policy that might reflect the involvement of customers in the implementation of electronic payment. This will enable in a supportive way the implementation of the system in public sector organizations