Dissertation (MA Linguistics)This study is a result of an investigation done in order to do an analysis of written language on vehicles in Tanzania, particularly daladala sayings in Mwanza region. The force behind conducting this study is different attitudes among people in the society towards car inscriptions/slogan. The study employed descriptive research design where data was collected through observation, interview and Focus Group Discusion (FGD). Informants were obtained through simple random sampling technique in sampling exercise. The study was guided by two objectives which are: identification of meaning and theme of daladala sayings and assessing people‟s awareness on the impact of messages delivered by daladala sayings to their societal development. The theoretical and empirical literature were surveyed in order to have a clue of what others have found in relation to the study. Data was analysed by Critical Discourse Analysis (CDA) Theory which views language as social practice, meaning that social practices mediated through language and language is used as a form of social action. The analysis employed all three models of the theory which are interpretation, description and explanation. The findings of the study have indicated that the themes of car inscription cut across all spheres of human life which are economic, social, cultural, religion, health, historical and political. The study provides two kinds of recommendations which are recommendation for action and recommendations for further study.