Dissertation (MSc Natural Resources Management)This study aimed at investigating community perceptions on cultural landscape as tourist attraction in Kondoa District, Central Tanzania. Specific objectives of the study included to examine the use and non-use value of gullies in Kondoa district; to examine community willingness to accept (WTA) for change to conserve gullies for tourism purpose; and to assess community willingness to pay (WTP) for visiting gullies. The study employed a case research design using descriptive research design. Three villages that is Bolisa, Haubi and Kolo with high concentration of gullies were selected. Data were collected through several methods that is survey, structured interview, focus group discussion and direct field observation. Both qualitative and quantitative data obtained from the field were processed by SPSS and analyzed by using content analysis, logistic regression modal and Chi-square techniques. Research findings indicate that 82% of households use gullies for different purposes such as sand collection, water for domestic uses, local recreation purposes tourist and rituals practices. Moreover 97% of the households are willing to accept (WTA) for change to conserve gullies for tourism purposes since through conservation they expect to rise their living standard. Also the households are willing to incur cost of travelling by paying (WTP) for transport in relation to education level and contribution of gullies to their livelihood since that respondents with primary education (x2=7.7027,P=0.0055, AOR=8.43) were more likely to be willing to incur cost of travelling to the site compared to those with no formal education. Moreover respondents who reported that gullies have moderate contribution to their livelihood and high contribution (x2=5.2527,P=0.0214,AOR=9.63). (x2=3.9478,P=0.0469,AOR=3.69) respectively were significantly more prevalent to be willing to incur cost of travelling to the site occupied by gullies with tourist attraction values as compared to those who perceived that the gullies have low contribution. It is concluded that community perceptions on cultural landscape as tourist attraction should be considered as viable government option to declare the area occupied by gullies as a tourist attraction since most of the population revealed that gullies are good places for active tourism due to their natural characteristics of landscape they make in the environment. The study recommends that gullies should be among the tourist attraction due to the fact that most of the community perceives gullies as a tourist attraction.