E-Business Applications in a Cloud: an Opportunity for Small and Medium Enterprises to Go Green
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Shaker-Verlag, Aachen
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Sustainability concerns are gaining ground as a better way to do business, because of its contribution to
the triple bottom line- economically, environmentally, and socio-culturally (Graci & Dodds, 2008; Taylor,
2008). From this motive, the term Green has evolved in various business sectors with aim to substitute the
use of toxic materials with non-toxic materials and non-sustainable practices/processes with more
sustainable ones (Ijab et al, 2010). ICT use to transact business (e-business) is also urged to be green.
Thus, the term green IT is currently used and is widely acknowledged for both its cost driven strategy, and
as a source of opportunity, innovation, and competitive advantage (Porter & Kramer, 2006).