The Antecedents of Donor Retention for Non-Profit Organisations in Tanzania: An Empirical Analysis

Simple item page
dc.creatorMawondo, Michael D.
dc.date2022-03-11T05:52:43Z
dc.date2022-03-11T05:52:43Z
dc.date2021-09
dc.date.accessioned2022-10-21T11:33:55Z
dc.date.available2022-10-21T11:33:55Z
dc.descriptionDonor funding has been a major source of funds for nonĀ­ profit organisations (NPOs). Investigating salient antecedents which influence donor's behavioural intention to continue supporting NPOs is crucial; especially in Tanzania where government support for financing public education is sub-optimal. This research investigates five salient antecedents impacting individual donor's behavioural intention to support education projects. Data were collected through a survey that yielded 242 usable responses which equate to a 30.3% response rate. The findings of the Confirmatory Factor Analysis and Structural Equation Modeling indicate that all five antecedents have a direct impact on donor retention. This study contributes to existing literature related to the strategic acquisition and thereafter retaining individual donors for Tanzania's NPOs. Also, it offers appropriate suggestions to the management of NPOs for improving the NPO-donor relationships. Moreover, fourteen (14) out of fifteen (15) hypotheses have been supported which indicates the acceptability of the theoretical model and hence a valuable contribution to theoretical knowledge.
dc.formatapplication/pdf
dc.identifier2591 - 6890
dc.identifierhttp://41.59.91.37:8080/xmlui/handle/123456789/193
dc.identifier.urihttp://hdl.handle.net/123456789/86167
dc.languageen
dc.publisherThe Institute of Finance Management
dc.subjectNon-profit organisations
dc.subjectDonor retention
dc.subjectStructural Equation Modelling
dc.subjectConfirmatory Factor Analysis
dc.subjectLatent variable
dc.titleThe Antecedents of Donor Retention for Non-Profit Organisations in Tanzania: An Empirical Analysis
dc.typeArticle

Files

Collections

IFM