The role of 4ps marketing strategy in higher learning institutions: Case study open university of Tanzania
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Mzumbe university
Abstract
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A Dissertation Submitted in Partial Fulfillment of the Requirements for the
Award of the Degree of Master of Business Administration in Corporate
Management (MBA-CM) of Mzumbe University.
Chapter one is problem setting in which it will include background of the problem, statement of the problem, research objective, research question research methodology, survey, questionnaire interview and research design. This chapter is the bone of the whole research work as it reflects what will be done to complete the report Chapter two would be about literature review about marketing strategy. It includes marketing concept, features of marketing, importance of marketing, 4ps marketing mix, marketing mix in Higher Learning Institution, marketing gap in HLI as well as research Gap. Literature review helps to increase knowledge and to find out what others wrote about the role of 4ps in HLI, the knowledge gap, its effectiveness and the challenges and problems the HLI faces. Chapter three explain about research methodology which includes study area, population of the study, sampling techniques, sample size, data collection and questionnaire and document review. This is how the research work will be done, ways and techniques of collecting data and other supportive information to complete the work. Chapter four tells about data presentation; analysis and discussion. It explain the analysis of the questionnaire distributed to population sample.it gives the summary of what have been done through data presentation analysis as well as the challenges and opinions from the respondents. Chapter five briefings on the summary, conclusion and recommendation of the research work.it give out the summary of the report and the recommendation from the author and the respondents.
Chapter one is problem setting in which it will include background of the problem, statement of the problem, research objective, research question research methodology, survey, questionnaire interview and research design. This chapter is the bone of the whole research work as it reflects what will be done to complete the report Chapter two would be about literature review about marketing strategy. It includes marketing concept, features of marketing, importance of marketing, 4ps marketing mix, marketing mix in Higher Learning Institution, marketing gap in HLI as well as research Gap. Literature review helps to increase knowledge and to find out what others wrote about the role of 4ps in HLI, the knowledge gap, its effectiveness and the challenges and problems the HLI faces. Chapter three explain about research methodology which includes study area, population of the study, sampling techniques, sample size, data collection and questionnaire and document review. This is how the research work will be done, ways and techniques of collecting data and other supportive information to complete the work. Chapter four tells about data presentation; analysis and discussion. It explain the analysis of the questionnaire distributed to population sample.it gives the summary of what have been done through data presentation analysis as well as the challenges and opinions from the respondents. Chapter five briefings on the summary, conclusion and recommendation of the research work.it give out the summary of the report and the recommendation from the author and the respondents.
Keywords
marketing strategy