The roles of tourism industry in socio-economic development of Zanzibar:a case study of Zanzibar town
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Mzumbe University
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A Dissertation Submitted in Partial Fulfilment of the Requirements for the Award of Master of Research and Public Policy of the Mzumbe University
This study was done to examine the roles of tourism industry in socio-economic development of Zanzibar. Specifically, the study sought to identify contribution of tourism industry in socio-economic development of Zanzibar, to examine the strategies set by tourism stakeholders in promoting tourism industry in Zanzibar and to identify challenges of tourism industry in Zanzibar. The methods employed to obtain relevant information in this study were questionnaire, interview and documentary review. Before data collection took place, those primary tools (questionnaire and interview guide) were prepared and pilot tested for improving to get valid and reliable data. The qualitative data were analysed by using three qualitative techniques; these were comparison of data between sampling units, pattern matching of data and by using strong explanation building as proposed by Yin (1994). The quantitative data were analysed through tabulation, percentage and frequencies by the help of Microsoft excel. The result showed that the majority of the respondents agreed that tourism industry has great contribution to the socio-economic development of Zanzibar. These contributions include the following; generates employment opportunity, sources of income and foreign currency, expansion of market for small business and traditional goods, enabling understanding of different foreign languages, as well as encouraging intermarriages between locals and foreigners (tourists). Moreover, maintenance of cultural identity, environmental conservation and sanitation as well as promotion of interaction and hospitality are strategies set by tourism stakeholders in promoting tourism industry in Zanzibar. Furthermore, findings indicate that tourism industry in Zanzibar is faced by a lot of challenges that hinder the development of tourism industry in Zanzibar also the socio-economic development of Zanzibar. These include encroachment by foreigners, bureaucracy, political instability and presence of insecurity events. The study recommends that the government should use these set strategies properly to improve the tourism industry in Zanzibar. Also all stakeholders must come together to perform their responsibilities to implement set strategies for promoting tourism industry in Zanzibar.
This study was done to examine the roles of tourism industry in socio-economic development of Zanzibar. Specifically, the study sought to identify contribution of tourism industry in socio-economic development of Zanzibar, to examine the strategies set by tourism stakeholders in promoting tourism industry in Zanzibar and to identify challenges of tourism industry in Zanzibar. The methods employed to obtain relevant information in this study were questionnaire, interview and documentary review. Before data collection took place, those primary tools (questionnaire and interview guide) were prepared and pilot tested for improving to get valid and reliable data. The qualitative data were analysed by using three qualitative techniques; these were comparison of data between sampling units, pattern matching of data and by using strong explanation building as proposed by Yin (1994). The quantitative data were analysed through tabulation, percentage and frequencies by the help of Microsoft excel. The result showed that the majority of the respondents agreed that tourism industry has great contribution to the socio-economic development of Zanzibar. These contributions include the following; generates employment opportunity, sources of income and foreign currency, expansion of market for small business and traditional goods, enabling understanding of different foreign languages, as well as encouraging intermarriages between locals and foreigners (tourists). Moreover, maintenance of cultural identity, environmental conservation and sanitation as well as promotion of interaction and hospitality are strategies set by tourism stakeholders in promoting tourism industry in Zanzibar. Furthermore, findings indicate that tourism industry in Zanzibar is faced by a lot of challenges that hinder the development of tourism industry in Zanzibar also the socio-economic development of Zanzibar. These include encroachment by foreigners, bureaucracy, political instability and presence of insecurity events. The study recommends that the government should use these set strategies properly to improve the tourism industry in Zanzibar. Also all stakeholders must come together to perform their responsibilities to implement set strategies for promoting tourism industry in Zanzibar.
Keywords
Tourism industry, Tourism and economics