Assessing factor influence consumers buying decision on tyre products in Tanzania: The case of Superdoll Tyre Company, Dar es salaam
| dc.creator | Karwani, Zainabu | |
| dc.date | 2020-11-16T04:49:59Z | |
| dc.date | 2020-11-16T04:49:59Z | |
| dc.date | 2020 | |
| dc.date.accessioned | 2021-05-05T08:08:48Z | |
| dc.date.available | 2021-05-05T08:08:48Z | |
| dc.description | A Dissertation Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University. | |
| dc.description | The study was focused on assessing the factors influence consumers buying decisions on tyre productsin Tanzania: The case of Superdoll tyre Company, Dar es salaam.Specifically, the study was guided by the following specific objectives: To determining the influences of price on consumers buying decision on tyre product at Superdoll company, to determining the influences of perceived quality on consumers buying decision on tyre product at Superdoll company, to assesses the influences of brand awareness on consumers buying decision on tyre product at Superdoll company and to determining the influences of advertisement on consumers buying decision on tyre product at Supedoll company. The case study was employed which included 150 respondents as the sample in this study. Purposive and simple random sampling techniques were used in this study. Data collection techniques such as questionnaires, interview and documentary reviews were used in this study. Data analysis was employed for qualitative data andquantitative data were analyzed through the aid of SPSS and Ms-Excel. The study findings revealed that price, perceived quality, brand awareness and advertising shows to have a greater influence on consumers buying decision whereby the majority of respondents shows to agree. The study concludes that price, brand awareness and perceives quality are influences on consumers buying decision. It is therefore recommended that advertising should be used regularly to make the customers to purchase a product with specification. Therefore, consumers should be valuable assets for any company | |
| dc.identifier | APA | |
| dc.identifier | http://hdl.handle.net/11192/4737 | |
| dc.identifier.uri | http://hdl.handle.net/11192/4737 | |
| dc.language | en | |
| dc.publisher | Mzumbe University | |
| dc.subject | Consumers buying decisions | |
| dc.subject | Tyre productsin Tanzania | |
| dc.title | Assessing factor influence consumers buying decision on tyre products in Tanzania: The case of Superdoll Tyre Company, Dar es salaam | |
| dc.type | Thesis |