Examining opportunity creation and discovery Among Tanzanian youths: A case of Chilunga cultural tourism; Morogoro Municipality
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Mzumbe University
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A Dissertation submitted in Partial fulfilment of the Requirement for the Award of
the Degree of Master of Business Administration ( MBA-Corporate Management)
of Mzumbe University
2015
Explaining the creation and discovery of opportunities among youths is a key part of entrepreneurship as entrepreneurs identify business opportunities to create and deliver value for stakeholders in prospective ventures. Despite significant progress in youths‘ understanding of discovering and creating opportunities as regards cultural tourism, they still have limited knowledge on how to discover or create opportunities by taking advantages of information asymmetries in markets. The general objective of the study was to examine the opportunity creation and discovery for Chilunga Cultural Tourism in Morogoro municipality. Case study research design was utilized in the methodology. A sample size of 50 respondents was used in the study. Data collected were analysed and processed through descriptive analysis. The findings show that 90% of respondents reported that opportunity creation and discovery at Chilunga Cultural Tourism has been facilitated by youth empowerment and a passion for youth to search for self employment from the fact that formal employment is scarce to the extent of creating new job opportunities from different corners. Likewise, the majority of respondents 90% agreed that the extent of opportunity creation and discovery at Chilunga Cultural Tourism can be termed as very good. This has been so from the fact that many of the employees perceived the strategies put by the organisation as a tool to raise their customers‘ satisfaction and organisational performance. Furthermore, 84% of respondents argued that the environment for opportunity creation and discovery has benefited Chilunga from the fact that its employees have taken charge of social changes that has necessitated the people around the tourist sites to corporate with the tourists visiting the sites something that necessitated the spill over effects in the community around it. It is concluded that the organisation needs to implement and shape its products that seem to be of no value to customers as to let them be served according to their tastes and preferences.
Explaining the creation and discovery of opportunities among youths is a key part of entrepreneurship as entrepreneurs identify business opportunities to create and deliver value for stakeholders in prospective ventures. Despite significant progress in youths‘ understanding of discovering and creating opportunities as regards cultural tourism, they still have limited knowledge on how to discover or create opportunities by taking advantages of information asymmetries in markets. The general objective of the study was to examine the opportunity creation and discovery for Chilunga Cultural Tourism in Morogoro municipality. Case study research design was utilized in the methodology. A sample size of 50 respondents was used in the study. Data collected were analysed and processed through descriptive analysis. The findings show that 90% of respondents reported that opportunity creation and discovery at Chilunga Cultural Tourism has been facilitated by youth empowerment and a passion for youth to search for self employment from the fact that formal employment is scarce to the extent of creating new job opportunities from different corners. Likewise, the majority of respondents 90% agreed that the extent of opportunity creation and discovery at Chilunga Cultural Tourism can be termed as very good. This has been so from the fact that many of the employees perceived the strategies put by the organisation as a tool to raise their customers‘ satisfaction and organisational performance. Furthermore, 84% of respondents argued that the environment for opportunity creation and discovery has benefited Chilunga from the fact that its employees have taken charge of social changes that has necessitated the people around the tourist sites to corporate with the tourists visiting the sites something that necessitated the spill over effects in the community around it. It is concluded that the organisation needs to implement and shape its products that seem to be of no value to customers as to let them be served according to their tastes and preferences.
Keywords
opportunity creation