Relationship between marketing mix strategies and customer satisfaction in learning institutions in Tanzania: a case study of St. Joseph college of engineering Dar es salaam
| dc.creator | Kagoda, Elias J. | |
| dc.date | 2019-09-05T08:30:37Z | |
| dc.date | 2019-09-05T08:30:37Z | |
| dc.date | 2012 | |
| dc.date.accessioned | 2022-10-20T14:40:03Z | |
| dc.date.available | 2022-10-20T14:40:03Z | |
| dc.description | Dissertation (MA Business Administration) | |
| dc.description | Higher learning institutions in Tanzania has been using marketing mix strategies to reach their objectives and satisfying their customers. The objective of the study was to analyze the relationship between marketing mix strategies and customer satisfaction in learning Institution in Tanzania. The study adopted qualitative research under the case study design to suit the nature of this study. Case study approach was considered to be appropriate for this study because issues related to customer satisfaction are complex, context dependent, involving social processes. This sample size of 85 people which 05 were top management officers, 57 students, 10 lecturers 10 other employee and 03 board members. Data collection methods evolved focus group discussion, interviews, questionnaire, and documentary review. The finding reviewed that the firm in the study emphasized on the concept of product as advocated in the marketing mix to develop their products for their customers. As for price the results of the study shows that, the mean source of price. The objectives of the study was to analyze types of marketing mix strategies to satisfy customers, to determine the relationship between marketing mix strategies used by St. Joseph College of Engineering and customer satisfaction and the challenges of marketing mix strategies facing St. Joseph College of Engineering. | |
| dc.identifier | Kagoda, E. J. (2012). Relationship between marketing mix strategies and customer satisfaction in learning institutions in Tanzania: a case study of St. Joseph college of engineering Dar es salaam. Dodoma: The University of Dodoma | |
| dc.identifier | http://hdl.handle.net/20.500.12661/1666 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12661/1666 | |
| dc.publisher | The University of Dodoma | |
| dc.subject | Dar es salaam | |
| dc.subject | Tanzania | |
| dc.subject | Learning institutions | |
| dc.subject | Customers | |
| dc.subject | Marketing mix strategies | |
| dc.subject | Engineering | |
| dc.subject | St. Joseph college of engineering | |
| dc.subject | St. Joseph | |
| dc.title | Relationship between marketing mix strategies and customer satisfaction in learning institutions in Tanzania: a case study of St. Joseph college of engineering Dar es salaam | |
| dc.type | Dissertation |