Contemporary Challenges in Street Trader-Customer Interaction Through Mobile Devices in Dodoma, Tanzania

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dc.creatorRumanyika, Joel D
dc.creatorTedre, Matti
dc.creatorApiola, Mikko
dc.creatorOyelere, Solomon Sunday
dc.creatorMramba, Nasibu Rajabu
dc.date2019-06-27T09:33:47Z
dc.date2019-06-27T09:33:47Z
dc.date2019-05-01
dc.date.accessioned2021-05-05T12:58:49Z
dc.date.available2021-05-05T12:58:49Z
dc.descriptionStreet trading is a common form of informal work carried out by almost one million Tanzanians. Majority of street traders use mobile devices to interact with customers. Despite this interaction, there is no abundant information showing if their interaction is mainly effective and does not face challenges. This study investigated the challenges faced by street traders and customers interacting through mobile devices in Dodoma, Tanzania. Qualitative data were collected using in-depth interviews with 42 street traders and 32 customers, followed by focus group discussion with eight street traders and six customers. Thematic analysis was used to analyze the data. The results show that street traders and customers occasionally interact using mobile phones. However, that interaction is challenged by issues connected to financial, technical and social aspects. These challenges are; lack of reliability among mobile
dc.formatapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
dc.identifierhttp://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/280
dc.identifier.urihttp://hdl.handle.net/123456789/73966
dc.languageen
dc.publisherCollege of Business Education
dc.subjectInternational Conference on Social Implications of Computers in Developing Countries
dc.subjectSocial Implications of Computers
dc.subjectDeveloping Countries
dc.titleContemporary Challenges in Street Trader-Customer Interaction Through Mobile Devices in Dodoma, Tanzania
dc.typeArticle

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