The growth of small entrepreneurs in Relation to information accessibility”: The Case of Kinondoni Municipal Council
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Mzumbe University
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A Dissertation Submitted in partial fulfillment of the requirements for the Degree
Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe
University.
Today we live in an information society where more people have to manage more information, which in turn requires more technological support, which demands and creates more information. Electronic information and technology are mutually reinforcing, and one of the key aspects of life in an information society is the everincreasing level of interaction with this increasingly complex and increasingly electronic environment. The use of information technology has greatly impacted the growth of business enterprises through effective business communication, advertisement accessibility of commodities and services Data of this study was obtained using secondary and primary data through questionnaires and observation method of data collection and analyzed using a quantitative method. Tables and charts are used to present the findings of study. The sampling technique employed was non probabilistic sampling specifically judgmental sampling to help get the needed information from the intended group of people. The study established that information accessibility was among the factors that greatly affected the business growth. The study has revealed that due to the advancement of information technology and massive information accessibility there is a huge utilization of information that is integral part in the successful business premises. The use of social media such as Facebook, Instagram, Twitter and Whatsapp has become rampant in conducting business through the spread of business information to various users. The business information spread are of a great value and potential in the value chain of the various products and services that has impacted the increase of sales and expansion of market and the business growth management. The study finally recommended that the company should incorporate updated and most effective information technology in all its departments especially marketing in business operation strategy management.
Today we live in an information society where more people have to manage more information, which in turn requires more technological support, which demands and creates more information. Electronic information and technology are mutually reinforcing, and one of the key aspects of life in an information society is the everincreasing level of interaction with this increasingly complex and increasingly electronic environment. The use of information technology has greatly impacted the growth of business enterprises through effective business communication, advertisement accessibility of commodities and services Data of this study was obtained using secondary and primary data through questionnaires and observation method of data collection and analyzed using a quantitative method. Tables and charts are used to present the findings of study. The sampling technique employed was non probabilistic sampling specifically judgmental sampling to help get the needed information from the intended group of people. The study established that information accessibility was among the factors that greatly affected the business growth. The study has revealed that due to the advancement of information technology and massive information accessibility there is a huge utilization of information that is integral part in the successful business premises. The use of social media such as Facebook, Instagram, Twitter and Whatsapp has become rampant in conducting business through the spread of business information to various users. The business information spread are of a great value and potential in the value chain of the various products and services that has impacted the increase of sales and expansion of market and the business growth management. The study finally recommended that the company should incorporate updated and most effective information technology in all its departments especially marketing in business operation strategy management.
Keywords
Information society