An assessment of the role of TV broadcasting in dissemination of health information in Tanzania

Simple item page
dc.creatorLwoga, Edda Tandi
dc.creatorMatovelo, D.S.
dc.date2019-05-13T15:52:02Z
dc.date2019-05-13T15:52:02Z
dc.date2005
dc.date.accessioned2021-05-05T12:25:22Z
dc.date.available2021-05-05T12:25:22Z
dc.descriptionAn analysis of health information dissemination by television was carried out in Morogoro Municipality and Dar es Salaam City in eastern Tanzania. Stations involved were Abood Television (ATV) and Dar es Salaam Television (DTV). Quantitative and qualitative approaches with purposive and simple sampling strategy were used to collect information among television watchers in the two areas. Interviews were also conducted with TV presenters. A total of 100 individuals (age: 20-55 years) were interviewed. The TV programmes presented included news, entertainment, advertisements, announcements, health and other educational programmes. The majority of the respondents (41%) watched news programmes followed by entertainment (34%), educational (1 1%) and health programmes (1 1%). Eighty-two percent of the respondents were watching health programmes at different levels from both ATV and DTV …
dc.formatapplication/pdf
dc.identifierhttp://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/189
dc.identifier.urihttp://hdl.handle.net/123456789/73380
dc.languageen
dc.publisherCollege of Business Education
dc.relationVolume 7;Issue No: 2
dc.subjectHealth information, dissemination, television, Tanzania
dc.titleAn assessment of the role of TV broadcasting in dissemination of health information in Tanzania
dc.typeArticle

Files

Collections

Journal Articles