Implication of customer preference in the relationship between mobile money service and small and medium enterprises income: case of hardware retailers.

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dc.creatorNguvava, Neema
dc.date2021-02-25T11:48:08Z
dc.date2021-02-25T11:48:08Z
dc.date2020
dc.date.accessioned2022-10-20T14:40:07Z
dc.date.available2022-10-20T14:40:07Z
dc.descriptionDissertation (MBA)
dc.descriptionSince the introduction of mobile money in developing countries, the way business transactions operate changes tremendously. This study examined customer preferences implication on the relationship between mobile money services and the income of hardware retailing Small and Medium Enterprises (SMEs) in Dodoma city. Specifically, the study examines the influence of the number of agents, mobile money microcredits, and mobile money saving opportunity on SMEs income. Also, it examined the effect of customer preference on the relationship between mobile money services and SMEs income. A cross-sectional research design was adopted and included 132 hardware retailing SMEs owners and managers who were selected systematically from them results were quantitatively analysed. Findings showed that mobile money agents, mobile money microcredits, and mobile money-saving opportunities influence hardware retailing SMEs income. Specifically, sufficiency, convenience, and flexibility are indicators of the number of agents, all with p values of 0.001, affordability (p=0.001), and payment methods (p=0.031). Also, cost savings (p=0.001) and time-saving (p=0.042) were statistically significant related to surveyed SMEs income. Additionally, it was found out that customer preference implied the relationship between mobile money services and SMEs income. Based on this studys findings, it is concluded that the number of mobile money agents that include (sufficiency, convenience, and flexibility) influenced the income of hardware retailing SMEs in Dodoma city. The mobile money micro credits mobile money saving opportunity that includes saving costs, security, and time-saving affected the income of hardware retailing SMEs. Additionally, customer preference intervened in the relationship between mobile money services and surveyed hardware retailing SMEs income. It was recommended that that number of mobile money agents be well considered as it influenced the surveyed hardware retailing SMEs income. Therefore, agents that provide mobile money services to the surveyed retailers should provide services that are sufficiently, conveniently, and flexible services to customers, including the hardware retailers, to improve these retailers income. Basing on the objectives and results of this study, it is suggested for further researches on the challenges facing SMEs on the usage of mobile money services. This is the gap that was not covered in this study.
dc.identifierNguvava, N. (2020). Implication of customer preference in the relationship between mobile money service and small and medium enterprises income: case of hardware retailers (Master dissertation). The University of Dodoma, Dodoma.
dc.identifierhttp://hdl.handle.net/20.500.12661/2827
dc.identifier.urihttp://hdl.handle.net/20.500.12661/2827
dc.languageen
dc.publisherThe University of Dodoma
dc.subjectMobile money service
dc.subjectMobile money
dc.subjectMedium enterprises income
dc.subjectSmall enterprises income
dc.subjectHardware retailers
dc.subjectSmall and medium enterprises
dc.subjectSMEs
dc.subjectDodoma
dc.subjectSMEs income
dc.subjectMobile money agents
dc.subjectM-Pesa service
dc.subjectEasy pesa
dc.subjectTigo-pesa
dc.subjectMobile money microcredits
dc.subjectMobile money-saving
dc.titleImplication of customer preference in the relationship between mobile money service and small and medium enterprises income: case of hardware retailers.
dc.typeDissertation

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