An Assessment of Social Networking Sites on Students’ Academic Performance in Higher Learning Institutions, the Case of College Of Business Education, Tanzania
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College of Business Education
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This study assessed Social Networking Sites on students’ performance in higher learning
education in Tanzania. The study uses College of Business Education as the case study
area. A cross-sectional research design was employed whereby a sample of 375
participants was collected using purposive/judgmental sampling technique. Data were
collected using a structured questionnaire and were analysed using the descriptive
analysis tools in the SPSS were engaged to develop tables, charts, and percentages
which was constructively analysed. Chi-Square test (x2) was implemented to determine
whether there was any significant relationship between each academic program and
SNSs variables at p ≤ 0.01. The study findings showed that SNSs are not only used
intentionally for communication but can also be used for other purposes such as
education and entertainment, were by the majority of respondents spent every time per
day on SNSs frequently access SNSs through mobile data hence enriched engagement
and enhanced collaboration among students, staffs, and teachers. Results obtained show
that SNSs affects students’ academic performance positively and negatively, but the
positive effects outweigh the negative effects. It is recommended that the use of these
networks has to be restricted and controlled as it can prime to disruption from education.
The capability of the student not to use it appropriately might disturb his or her studies.