Assessing Human Resource Motivational Strategies and Sustainable Competitive Advantage: A Case of MeTL Group

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dc.creatorMwesigwa, Nyakato
dc.date2020-06-30T09:39:46Z
dc.date2020-06-30T09:39:46Z
dc.date2019
dc.date.accessioned2021-05-05T08:08:35Z
dc.date.available2021-05-05T08:08:35Z
dc.descriptionA Dissertation Submitted in Partial Fulfilment of the Requirements for Award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
dc.descriptionThis dissertation study, assesses the link between human resources motivational strategies and sustainable competitive advantage in MeTL Group. Three specific objectives guided this study: 1) to establish existing HR motivation strategies; 2) to assess effectiveness of HR motivation strategies in use; 3) to determine extent to which such strategies ensure sustainable competitive advantage. A study area was approached using mixed method research approaches, with the aid of descriptive to collect data from three units of MeTL Group, where two of them are manufacturing organizations and one service organization; Royal Soap & Detergent Industry Ltd, A One Bottlers Ltd and Mo Assurance Ltd. Given the complex nature of the population size and company, and nature of the required data, stratified random sampling and purposive sampling were the method used to sample respondents, for the three units’ employees were sampled through their departments being divided into strata and randomly picking. Data was collected through self-administered questionnaires and online email interviews, then quantitative data was analysed in tables and percentages while qualitative data from interviews were analysed using content analysis. The study involved a sample of 140 employees and 5 management employees. Generally, findings of the study revealed that, majority of the workers were motivated by more extrinsic rewards such as good wages, health insurance, annual increment based on performance than intrinsic motivation rewards. Intrinsic motivation that was also identified as motivating were good relationship with coworkers and supervisors and involvement in organization things. Also, the study found out that motivation leads to motivation behaviours such as job satisfaction, commitment, productivity increase, low turnover rates and engagement which leads to sustainable competitive advantage. The study concluded that, motivation is very important towards an organization achieving competitive advantage and that organization need to keep improving their motivation strategies and communicate to employees on motivation. The study recommends organization to focus on intrinsic motivation by stimulating it and communicating it to employees. Not forgetting organizations through the study
dc.identifierAPA
dc.identifierhttp://hdl.handle.net/11192/3404
dc.identifier.urihttp://hdl.handle.net/11192/3404
dc.languageen
dc.publisherMzumbe University
dc.subjecthuman resources
dc.subjectmotivational strategies
dc.subjectMeTL Group
dc.titleAssessing Human Resource Motivational Strategies and Sustainable Competitive Advantage: A Case of MeTL Group
dc.typeThesis

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Master of Business Administration Corporate Management