Characteristics and factors that differentiate Internet users and non-users as information seekers: The case of rural women in Tanzania
| dc.creator | Lwoga, Edda Tandi | |
| dc.creator | Chigona, Wallace | |
| dc.date | 2019-05-13T16:07:27Z | |
| dc.date | 2019-05-13T16:07:27Z | |
| dc.date | 2017-05 | |
| dc.date.accessioned | 2022-10-20T08:35:17Z | |
| dc.date.available | 2022-10-20T08:35:17Z | |
| dc.description | The purpose of this study was to investigate the information needs and information-seeking patterns of users and non-users of the Internet among rural women in Tanzania. The study used mixed research sequential design, wherein the initial qualitative phase informed the design of the cross-sectional questionnaire surveys. The study was conducted in three rural districts in Tanzania that have telecentres: Sengerema, Kongwa and Kilosa districts. In 2014, the study conducted focus group discussions (FGDs): six FGDs with 37 Internet users, and six with 36 non-users. In 2015, questionnaire surveys were administered to 90 users and 90 non-users of Internet from telecenters. The findings showed that there were similarities in the major information needs and information seeking patterns of both users and non-users of Internet, although some variations were noted. Demographic characteristics related to education level, income and number of information sources played a key role in discriminating between Internet users and non-users. This study provides empirical findings for telecenters,libraries and other rural information providers to develop and offer relevant user-centered information services that are gender sensitive, to facilitate equitable access to relevant information for rational decision-making. | |
| dc.format | application/pdf | |
| dc.identifier | http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/191 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/79629 | |
| dc.language | en | |
| dc.publisher | College of Business Education | |
| dc.relation | Volume 33;Issue No: 5 | |
| dc.subject | information behavior, information seeking, Internet users, rural women, Tanzania | |
| dc.title | Characteristics and factors that differentiate Internet users and non-users as information seekers: The case of rural women in Tanzania | |
| dc.type | Article |