Implications of the Marketing Strategy for Exporting MSEs from Developing Economies

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dc.creatorMori, Neema
dc.date2016-05-13T10:58:02Z
dc.date2016-05-13T10:58:02Z
dc.date2010
dc.descriptionGlobalization and liberalization has required firms of all size to start operating internationally. For micro and small enterprises (MSEs), the favorable mode of entry in international markets is exporting. Some MSEs have benefited from this process while most of them have encountered many challenges during the process or even before starting. This paper reviews the literature on export performance and identifies main marketing challenges which are faced by MSEs. The adjustments of these challenges have been proposed also from the literature, in order to overcome them. The paper also utilizes competence and network literature and proposes some of their benefits and implications in adjusting the marketing strategies in order for MSEs specifically form a developing economy, to improve their export performance.
dc.identifierMori, N., 2010. Implications of the Marketing Strategy for Exporting MSEs from Developing Economies. Available at SSRN 1507046.
dc.identifierhttp://hdl.handle.net/20.500.11810/2028
dc.identifier10.2139/ssrn.1507046
dc.languageen
dc.subjectMicro and Small Enterprises
dc.subjectMarketing mix variables
dc.subjectExport performance
dc.subjectCompetence
dc.subjectNetworks
dc.titleImplications of the Marketing Strategy for Exporting MSEs from Developing Economies
dc.typeJournal Article, Peer Reviewed

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