Marketing library services in academic libraries: A tool for survival in the 21st century

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dc.creatorLwehabura, M. J. F.
dc.creatorDulle, F. W.
dc.creatorMulimila, R. T.
dc.date2017-06-13T14:45:37Z
dc.date2017-06-13T14:45:37Z
dc.date2003
dc.date.accessioned2022-10-25T08:51:40Z
dc.date.available2022-10-25T08:51:40Z
dc.descriptionArticle
dc.descriptionThis article discusses the concept of marketing library and information services as an important library activity. It also stresses the need for librarians and information specialists especially those in academic libraries in developing countries to become proactive and to take marketing as a serious and obligatory library function. With the emergence of new information providers and diverse avenues that enable information users/seekers to access information even outside library premises, the authors argue that it is very likely librarians with lose potential clients. Marketing of library services is therefore considered to be a tool that can be used by librarians to fight and compete and also attract both new customers and old library users. The article also suggests a number of media that can be used to market library services in academic libraries.
dc.descriptionSUA
dc.formatapplication/pdf
dc.identifierhttps://www.suaire.sua.ac.tz/handle/123456789/1579
dc.identifier.urihttp://hdl.handle.net/123456789/91613
dc.languageen
dc.publisherUniversity of Dar es Salaam Library Journal
dc.subjectLibrary promotion
dc.subjectLibrary marketing
dc.subjectInformation services
dc.subjectLibrarians
dc.subjectInformation specialists
dc.subjectAcademic libraries
dc.titleMarketing library services in academic libraries: A tool for survival in the 21st century
dc.typeArticle

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