Factors Influencing Usage of Mobile Banking Services: The Case Of Ilala District In Tanzania.

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dc.creatorRichard, Evelyn M
dc.creatorMandari, Eliamringi
dc.date2019-06-26T09:28:15Z
dc.date2019-06-26T09:28:15Z
dc.date2017
dc.date.accessioned2021-05-07T11:55:01Z
dc.date.available2021-05-07T11:55:01Z
dc.descriptionThe study assessed key factors that influence the usage of mobile banking services in Tanzania using TAM and transaction theory. A sample of 120 mobile phone users collected through a structured questionnaire was used. Descriptive, Pearson correlation and multiple regressions were employed for analysis. The study found that customers’ awareness and perceived ease of use have a significant positive influence while perceived risk and transaction cost have a significant negative influence on the usage of mobile banking services. Customers’ awareness and perceived ease of use have relatively greater influence on the usage of mobile banking services than perceived risk and transaction costs.
dc.identifierhttp://hdl.handle.net/20.500.11810/5263
dc.identifier.urihttp://hdl.handle.net/20.500.11810/5263
dc.subjectFactors; Mobile Banking Services; Tanzania
dc.titleFactors Influencing Usage of Mobile Banking Services: The Case Of Ilala District In Tanzania.
dc.typeJournal Article, Peer Reviewed

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