Roadside vending as a business strategy and marketing option for agricultural crops: a case study of Moshi- Arusha highway
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Mzumbe University
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A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Masters of Science in Entrepreneurship of Mzumbe University
The study aimed at crafting evaluation on whether the roadside markets are potential marketing options for agricultural product and practical business venture that can contribute towards employment opportunity in the study area in particular. The specific objectives were to examine the performance of the roadside markets in terms of quantity and profitability of the crops sold to scrutinize the degree to which roadside markets offers a markets channel for agricultural product in the study area, to examine crop sales in the interior market places and to find ways which seems suitable in improving the condition and performance of the roadside markets. The study adopted a case study research design as the best way of collecting data and assessing the roadside vending as business strategy and marketing option for agricultural products. The study comprised 180 respondents including roadside vendor‘s farmers and village leader on the Moshi- Arusha highway. Questionnaire, interview, observation and group discussion were used to collect data. Data were presented into tables, graphs and charts for easy analysis and discussion of findings. The study findings in dictated that roadside vending when well managed can be used as the business straggly and marketing option for agricultural products. However many roadside markets along the Moshi- Arusha Highway are not well functioning and supported by the government. The study recommended therefore an improvement of the roadside markets through creation of formal contracts between farmers and roadside vendors and obtaining insurance of the produced good/commodities and marketed production.
The study aimed at crafting evaluation on whether the roadside markets are potential marketing options for agricultural product and practical business venture that can contribute towards employment opportunity in the study area in particular. The specific objectives were to examine the performance of the roadside markets in terms of quantity and profitability of the crops sold to scrutinize the degree to which roadside markets offers a markets channel for agricultural product in the study area, to examine crop sales in the interior market places and to find ways which seems suitable in improving the condition and performance of the roadside markets. The study adopted a case study research design as the best way of collecting data and assessing the roadside vending as business strategy and marketing option for agricultural products. The study comprised 180 respondents including roadside vendor‘s farmers and village leader on the Moshi- Arusha highway. Questionnaire, interview, observation and group discussion were used to collect data. Data were presented into tables, graphs and charts for easy analysis and discussion of findings. The study findings in dictated that roadside vending when well managed can be used as the business straggly and marketing option for agricultural products. However many roadside markets along the Moshi- Arusha Highway are not well functioning and supported by the government. The study recommended therefore an improvement of the roadside markets through creation of formal contracts between farmers and roadside vendors and obtaining insurance of the produced good/commodities and marketed production.
Keywords
Roadside markets, Agricultural products-market