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Impacts of Social Networks towards Citizen Involvement in Politics

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dc.creator Kilama, Jacqueline
dc.date 2019-03-13T11:10:20Z
dc.date 2019-03-13T11:10:20Z
dc.date 2013
dc.date.accessioned 2021-05-05T08:08:13Z
dc.date.available 2021-05-05T08:08:13Z
dc.identifier http://hdl.handle.net/11192.1/2436
dc.identifier.uri http://hdl.handle.net/11192.1/2436
dc.description A Dissertation Report in Partial Fulfillment of the Requirements for the Award of Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
dc.description The general objective of the study was to assess the impacts of social networking towards citizens’ involvement in politics in Tanzania particularly in Dar es Salaam. The study specifically assess types of social networks used by the citizens in accessing political issues in Tanzania, the extent to which social networks contributes to political awareness to the Tanzanian citizens, and the extent to which social networking users participate in politics. The study used questionnaires that were disseminated to the political parties’ officials and political parties’ voters (citizens) those having access to internet and living in Dar es Salaam. The study was conducted as a survey study whereby the researcher visited political parties’ offices and internet cafés in Dar es Salaam. The total number of 50 questionnaires was distributed to the individuals concerned in this study. Judgmental non probability sampling was used to select the respondents from the areas understudy. The study also used interview and observation. Secondary data related to the study were collected from books, internet, and journals. The study discovered that the types of social networks used included Face book, Twitter, Jamii forum, Online Newspaper and blogs. The study also revealed that most citizens do access the internet every day. Also it revealed that there was strong contribution of the social networks towards political awareness in Tanzania. However the study revealed that there was moderate utilization of online media by the Tanzanian politicians in discussing political issues with citizens. And the extent to which social networks users participate in politics was mostly by reading online information. Furthermore, the study discovered that the impacts of social network towards citizens’ involvement in politics increased political awareness, knowledge of national issues, promotes right to expression, wastage of production time, and influence poor social behavior. The study recommended to the political parties and voters (citizens) to ensure that the right information is exchanged from each other. The study also recommended for further study to include more than one region.
dc.language en
dc.publisher Mzumbe university
dc.subject social network
dc.title Impacts of Social Networks towards Citizen Involvement in Politics
dc.type Thesis


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