A Research Dissertation Submitted in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University Dar es Salaam Campus CollegeThis study is an attempt to examine barriers affecting agricultural marketing in Tanzania and measures of remedying them. The barriers involved in the analysis include, inadequate physical infrastructure, unreliable storage in market infrastructure, lack of know-how and capital, weak institutional frame work, multiplicity of taxes and levies, corruption and poor agricultural products. To achieve this objective the study adopted qualitative research method in analyzing data whereby, transcripts were recorded and tabulated and percentages were computed to establish relationship of various variables and determine the barriers affecting agricultural marketing in Tanzania. The analysis revealed that, inadequate physical infrastructure, unreliable storage in market infrastructure, lack of know-how and capital, weak institutional framework, multiplicity of taxes and levies, corruption and poor agricultural products have significant influence for the agricultural market failure. Nevertheless, the study also found out that cumbersome procedures involved in agricultural marketing is not the most significant factor that influence agricultural market failure in Tanzania. The study concludes that although liberalization opened up markets by formally allowing private traders to invest, operational arrangements like infrastructure, knowledge on agricultural marketing, capital, institutional framework and market information have not provided adequate incentives in terms of pre-harvest services and marketing efficiency in general. Intervention is, therefore, necessary in the operation of liberalized Agricultural markets. The information obtained so far from the study is useful and important to policy makers in Tanzania.