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This study assessed the role of Company‘s Corporate Social Responsibility (hereafter
CSR) in Community Development. It was conducted in Morogoro Municipality. Both
qualitative and quantitative approaches were employed using a sample of forty six
respondents. The main research instruments used were the questionnaire and interview.
Quantitative data were analyzed using simple descriptive statistical methods such as
frequencies, and percentages. Qualitative data were analysed by qualitative analysis
method
The major focus was on assessing t he level of awareness of Morogoro communit y
about CSR, examining the roles of CRS in Community Development which includes
initiatives that focus on environmental conservation, assessing the challenges of the
implementation of corporate social responsibility in Tanzania Corporations and
anal yzi ng t he current CSR practi ces employed by corporations in Tanzania.
As regards the l evel of awareness of consumer about CSR, the results show that,
the respondents were aware of the term and practices of CSR. The findings also show
that, most of the firms in Morogoro have no formal process to address the community
relations. They are aware of the environmental conservation programme done by many
organizations as part of their CSR. Trees planting by companies and institutions
employees are one of the environmental conservation activities done by some of the
companies as a means of implementing the CSR. The role of CSR in the Community
Development is to build a mutual understanding between corporations and community.
Challenges of CSR implementations in Tanzania include lack of availability of reliable
data about community needs, and CSR is regarded as a tool of competition among
business rivals. It is an undeniable fact that in recent times, many organizations have
come to the realization of the importance of CSR for their own sustainability and as a
way of achieving competitive advantage over rivals. It is the fact that most of the
companies lack Proper mechanism or systems which helps to respond to the changes of
social and political circumstances when it comes to the implementations of CSR. Also the
government should enforce laws concerning the implementations of CSR to make it
easier for both community and companies to practice and benefit from the impact CSR. |
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