A Dissertation Submitted to Mzumbe University, Dar es Salaam Business School for Partial Fulfilment of the Requirements for the award of Degreeof Master of Management master of Corporate of Management (MBA) 2013Genetically Modified (GM) crops have been championed as a possible method to alleviate food security problems and address individual nutritional status in sub Saharan Africa. However, the understanding and acceptability of GMO crop technology to various stakeholder groups have not been adequately assessed. This research undertook a research survey involving producers and consumers to gauge the understanding of GMO crop technology, its acceptability, and identifying issues of concern. As such, one hundred (100) individual interviews were interviewed within Dar es Salaam Regions of Tanzania and the analysis was done concurrently with the data collected during data collection. Questionnaires were developed and after initial review of the questions subsequent questions were adjusted based on emerging themes. Consumers generally lack solid technical basis of understanding biotechnology and Genetically Modified related to food and their benefits; a factor which seems to indicate that whatever attempts have been made to provide information on the topic have been largely inadequate. The term 'GMO' is widely recognised and its reference more commonly related food rather than to crops. Knowledge, awareness and attitudes of GMO technology and terminology and its potential risks and benefits was very poor amongst most respondents although receptivity to the potential use of GMO crops was average. Respondents focused majorly on the potential benefits of GMO crops with reservations especially with the health risks associated with the technology.There is need for more awareness creation, further research especially on the safety and use of biotechnology products. It is also important to have appropriate strategies and policies to govern the biotechnology development, technology transfer and use in Tanzania.