A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Corporate Management (MBACM) of the Mzumbe University 2014The main objective of this study was to measure users’ acceptance and satisfactions towards the use of Liquefied Petroleum Gas (LPG) in Dar es Salaam. To attain this, the study was guided by four research objectives that intended to determine users’ acceptance factors that significantly describe the current usage of LPG in Dar es Salaam, studying the opinion and satisfaction level of the customers, looking on factors that limit domestic usage of LPG in Dar es Salaam as well as seeking for respondents’ views on what can be done to increase their acceptance levels towards LPG. Sample size selected was 100 respondents who use LPG and 50 respondents who do not use LPG to date. The study used descriptive research design and simple random sampling techniques. The study used interview method in collecting data from those who do not use liquefied Petroleum Gas (LPG) and Questionnaire method for those who use it to date. Data collected was analyzed by using Statistical Packages for Social Science (SPSS) version 16.00. Findings revealed that user acceptance towards LPG for domestic purpose is the function of price charged, easiness of using it, economy, cleanliness and readily available on demand. LPG users seem to be satisfied with it 52(52%), and other 24(24%) were in average while 24(24%) were dissatisfied with the LPG usage in their daily life. Large part of dissatisfaction was on price being too high. Factors that limit more usage of LPG were identified to be perceived high price and Consumer attitude and perception towards LPG usage. It is recommended that, the following needs to be done to address the problem: change in mindset, bulk importation of LPG, joint effort between government and private sector, sensitization campaigns as well as high commitment in implementing various alternative energy sources.