A Research Dissertation Submitted to Mzumbe University Dar es Salaam Campus College in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.
The objective of this research is to add knowledge and insight to the very under researched topic of female undergraduates and their attitudes and perceptions towards entrepreneurship. The reason for this research is to obtain a better understanding of why so few female undergraduates consider entrepreneurship as a career. This is of particular relevance in Tanzania because entrepreneurial activity is relatively low, therefore leading to the under utilization of a potentially valuable resource in the economy.
The methodology used to conduct this study was descriptive in nature and included use of various data collection tools such as questionnaires and documentation. . The study used questionnaires as a primary data collection method and documentation as secondary data collection method. This allowed for quantitative data analysis using SPSS.
From the findings of current study, the research has exposed just how little is known about female undergraduates‟ needs, motivation and reservations concerning business ownership, therefore, confirming the topic on female undergraduates and their views on entrepreneurship to be a seriously neglected and under developed research area. This neglect has significant implications for business ownership especially, notably this study is the first of its kind to be undertaken in Tanzania and has revealed some very interesting facts and produced some unique findings with the Tanzania context.
The study recommends that research in this area has to be conducted in a variety of higher educational institutes across wide geographical range. This would add more information to a seriously under researched topic by gaining an overall picture on female undergraduates attitudes and perceptions towards entrepreneurship.