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Assessment of social media impact to Tanzania youth a case study of Dar-es-salaam

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dc.creator Thobias, Robert
dc.date 2020-09-30T04:09:53Z
dc.date 2020-09-30T04:09:53Z
dc.date 2019
dc.date.accessioned 2021-05-05T08:08:37Z
dc.date.available 2021-05-05T08:08:37Z
dc.identifier APA
dc.identifier http://hdl.handle.net/11192/4309
dc.identifier.uri http://hdl.handle.net/11192/4309
dc.description A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
dc.description This study aimed to identify the impact of social media on the youth of Tanzania. Due to technological advancement and widespread electronic devices, youth can now access social media anytime conveniently. Youth deployed as the sample size of this research were from four municipalities of Dar-es-salaam. Through calculation based on confidence level, confidence interval and population size, sample size agreed were 385. Since it is a probability sampling, no youth was restricted to participate in this study. All were given equal chance, regardless of their education level, employment status or activeness in entrepreneurship. The objective was to find out if social media impact Tanzania youth. Which this study confirms that social media does impact Tanzania youth, both negatively and positively. Impacts are widespread in education, work and business activities of Tanzania youth. This study also found out that majority of Tanzania youth are unaware of Cybercrime act 2015, However, their activeness in commenting in political, social and cultural arenas through social media. The objective was to see whether web-based life affects Tanzania youth. This investigation affirms that online life impacts Tanzania youth, both contrarily and emphatically. Effects are across the board in instruction, work and business exercises of Tanzania youth. In education, analysis of social media impacts to Tanzania youth, this study found out that 51.4% of youth disagree that social media harm the education of Tanzania youth. Another objective of this study was to identify if social media have any impact on the economic activities of Tanzania youth. This study found out that 41.5% of Tanzania youth agree social media help them to conduct business. For the dangers facing Tanzania youth using social media, this study identified the following dangers. Tanzania youth use social media to comment on political issues, where 55.6% agree. Also, youth believe that social media is deteriorating social norms and ethics among youth, where 45.7% of the respondents agreed and 23.6% of the respondents, strongly agreed. The study concludes social media is good and bad depends on the purpose of the user who utilizes it.
dc.language en
dc.publisher Mzumbe University
dc.subject Social Media
dc.subject Youth of Tanzania
dc.title Assessment of social media impact to Tanzania youth a case study of Dar-es-salaam
dc.type Thesis


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