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The Contribution of Corporate Social Responsibility in Improving Social Welfare of the Communities: The Case of CRDB Plc, Dar es Salaam- Region

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dc.creator Mahenge, Alex
dc.date 2020-11-06T09:56:45Z
dc.date 2020-11-06T09:56:45Z
dc.date 2020
dc.date.accessioned 2021-05-05T08:08:37Z
dc.date.available 2021-05-05T08:08:37Z
dc.identifier APA
dc.identifier http://hdl.handle.net/11192/4432
dc.identifier.uri http://hdl.handle.net/11192/4432
dc.description A Dissertation Submitted in Partial Fulfillment of the Requirement for the Award of Degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
dc.description The aim of this study was to investigate the role of corporate social responsibility in improving the social well-being of the communities, in particular, the CRDB Plc based in Dar es Salaam. The specific research objectives were; to assess the influence of CRDB’s CSR on environmental protection in the communities, determine the influence of CSR on decreasing the number of illiteracy in the communities, determine the influence of CSR on improvement of health services in communities, and determine the influence of CSR on improving communities’ sanitation. This study was guided by Triple Bottom Line Concept and stakeholder theory, social contract theory and stewardship theory. The study was guided by independent variables namely improved health services, improved educational services, improved environmental protection and improved water services and dependent variable which is contribution of CSR. Simple random and purposive techniques were employed to select 80 respondents. Both primary and secondary data collection methods were employed.Findings from the study revealed that companies are playing a greater role in the protection of the environment. It was found that the bank engaged in the conservation of the Mbweni JKT Sea Shore Beaches in the Kinondoni district. Moreover, the study found that companies play a greater role in decreasing the death rates in their communities. The bank extended TZS 100 million towards supporting the construction of the children ward of the Jakaya Kikwete Cardiac Institute, which deals with both chronic and congenital cardiovascular diseases. Furthermore, the study found that the bank is dedicated to decreasing the number of illiteracy in the communities. From the findings, it was revealed that through CSR activities the bank has succeeded in ensuring that the health services/facilities have been improved to the communities.With regard to the improvement of education services, the study found that the bank plays a greater role towards the provision of quality education services to the communities.. The study concludes that CSR plays a greater role towards improving the wellbeing of the communities. It is therefore recommended that there must be the introduction of training on the importance of issues related to CSR to the companies.
dc.language en
dc.publisher Mzumbe University
dc.subject Social well-being of the Communities
dc.subject Corporate Social Responsibility
dc.subject Illiteracy in the communities
dc.subject Health services in communities
dc.title The Contribution of Corporate Social Responsibility in Improving Social Welfare of the Communities: The Case of CRDB Plc, Dar es Salaam- Region
dc.type Thesis


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