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The study focused on assessing the impacts of marketing mix on organizational
performances. The study adopted a descriptive research design considering
Tanzania Standard Newspaper as the case of the study. A total of 50 respondents
participated in the study. The researcher adopted both randomly and purposive
sampling because the selected respondents possess the required knowledge and
information in answering research questions of the study. data collected were
analyzed qualitatively and quantitatively through using SPSS. The study also adopted
a simple model that was used to test the relationship between a variable and the
results were presented in table form. The findings reveal that through the product
strategy the company can come with broad kind of products, a product with a unique
feature, products that meet customers’ needs and want, and even product that are
easily adaptable. Also, through promotional strategies the company can determine
effective means of promotions, can launch new products effectively, increase
organizational awareness, and even determining the right time for the promotions.
Furthermore, the study finds through pricing strategies the organization can offer
price that is very competitive to the market, the price that is sensitive to customers
and even comes out with offers and discounts. Lastly through the distribution
strategies the company can develop effective means of distribution channels, can
ensure the products reach end-user times, and even ensuring the circulation is of the
products is easier. The study recommends that organizations need to consider these
four very useful and if possible both of them need to be taken into
consideration together as it had been found the organization's performance depends
on different strategies that work together. |
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