A Dissertation Submitted to Partial Fulfilment of the Requirements for Award
of Master of Business Administration in Corporate Management (MBA-CM)
Degree of Mzumbe University
This study examined the effects of economic contribution of Multinational
Corporations (MNCs) in employment generation in Tanzania using Coca-Cola
Kwanza as a case study. The study used primary data as well as secondary to obtain
relevant information that guided the study findings. Primary data were obtained
through open ended and structured questionnaires that were distributed to 20
employees at Coca-Cola Kwanza. Secondary data was obtained through government
publications including the Integrated Labour Force Surveys, Economic Surveys, and
policy documents from the government of Tanzania as well as publications from
international organisations including UNCTAD, OECD and World Bank. Descriptive
analysis was done in data analysis through a mixed approach of qualitative and
quantitative data analysis approaches. The analysis was aided by a computer program
in Excel. The findings reveal that, Coca-Cola Kwanza Ltd from its inception in 1997
in the country has had a remarkable contribution to the employment creation in the
country. The records indicate that Coca Cola Kwanza in Tanzania has been
contributing significantly towards employment creation since its inception to date
averaging at 700 local Tanzanians excluding experts and casual employees. The
company has also been involved in corporate social responsibilities to a number of
Tanzanians the activities which helps to create more employment opportunities in the
community. The study concludes that, the effects of MNCs by taking the case of CocaCola Kwanza show a positive contribution to the national economy through creating
employment and CSR activities that positively impact majority of beneficiaries to be
self-sustainable and create more job opportunities. The study recommends for a
number of interventions including; policy review and strengthening of business
environment so as to allow a wider participation of MNCs; improve training and
education to staff and enhancing the skills of local Tanzanians to be ready to utilise
employment opportunities arising from MNCs.