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This study examined the determinants of ICT Adoption for improved entrepreneur’s
performance and Uber drivers in Kinondoni District at Dar es Salaam city as a case
study. Data collection methods included interviews, questionnaires, and documentary
reviews.
The study found that to a great extent mobile phones, mass media advertising (TV &
Radio), and social media platforms are considered to contribute significantly to Uber
service performance as ICT resources adopted. Also, the study found that technological
factors (relative advantage, compatibility, and ease of use), individual factors
(enjoyment of innovation, prior experience, and personal image) and environmental
factors (support from government and IT vendors, competitive pressure, customer
pressure, and market scope) were the determinants of the ICT adoption among Uber
drivers and had a positive statistically significant effect on ICT adoption among Uber
drivers. Furthermore, the findings revealed that to great extent adoption of ICT has led
to the performance of their Uber service provision through connection to new
customers, revenue increase, improve service quality, and reduce communication cost.
This implies that ICT adoption has a significant and positive impact on Uber service
performance.
This study recommends that the Uber companies and mobile service providers should
invest in ICT and its components in terms of reliability of ICT facilities, mobile apps
and network coverage, and ICT security because they have been proven to significantly
influence Uber service performance. |
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