A Dissertation Report Submitted in Partial Fulfillment of the Requirements for
the Degree of Master of Science in Procurement and Supply Chain Management
(MSc-PSCM) of Mzumbe University
The main objective of the study was the impact of inbound and outbound activities
on the supplier-customer relationship, where four specific objectives were formed
from the main objective and that is the impact of material handling activities,
warehousing activities, Transportation Activities and Distribution activities on the
Supplier-customer relationship.
Geographically the study based in Tanzania in Dar Es Salaam region and the data
was collected at Coca Cola Kwanza Manufacturing Company the place was chosen
because it is a place where logistics activities are well practiced (both inbound and
outbound activities).
The researcher used three theories that are directly related to the study that is
Network theory, Social exchange theory and Game theory
The study involved 80 respondents as sample size from different departments in the
Coca Cola Kwanza Compan. Primary data were collected using questionnaires that
were self-administered by the researcher and review of documents was done in the
collection of secondary data. Data were quantitatively analyzed using correlation and
regression analysis with the aid of statistical Packages for Social sciences (IBM
SPSS Statistics 20).
The result revealed that Material handling Activities, Distribution Activities and
warehousing Activities have a positive influence to the supplier-customer
relationship, hence making the hypothesis Accepted, while transportation activities
do not influence the supplier-customer relationship, hence the hypothesis was
rejected.
The researcher recommended the Manufacturing companies to take a strong look to
the inbound and outbound activities so as to strengthen the bond between the
Suppliers and Customers and also increase the organization profit, Future researchers
should go further miles discussing, studying and finding out about other aspects of
inbound and outbound Logistics in manufacturing Industry both in private and
government sectors.. This will expand knowledge of the researchers but also benefit
the companies or their case studies they are researching on, since weaknesses and
recommendations will be provided.