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Variation of destination image with visitation status: A case of inbound tourists to Tanzania

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dc.creator Dev, Jan
dc.creator Nguni, Winnie
dc.date 2016-03-30T13:43:06Z
dc.date 2016-03-30T13:43:06Z
dc.date 2014-05-21
dc.date.accessioned 2018-04-18T12:36:41Z
dc.date.available 2018-04-18T12:36:41Z
dc.identifier Dev, J. & Nguni, W., (2014), Variation of destination image with visitation status: A case of inbound tourists to Tanzania, 12th Asian Pacific Chrie (APacCHRIE) Conference Proceedings, 21-24 May 2014, Kuala Lumpur, MALAYSIA,
dc.identifier http://hdl.handle.net/123456789/1390
dc.identifier.uri http://hdl.handle.net/123456789/11479
dc.description This study aimed at exploring the differences between the pre- and post trip image held by inbound travellers to Tanzania. The relationships between destination image and destination familiarity that was dimensionalized as previous destination experiences, planning horizon, and sources of travel information were also tested in the study. A self-administered questionnaire was used in data collection with the data subjected to t-tests and ANOVA tests. The result indicates the post-trip destination image to become more favourable compared to the pre-trip image for some attributes. Differences between the first time and repeat visitors were noted for adventure, natural attractions, and easiness in intra-destination image attributes. Generally, as the planning horizon increases the destination image becomes more favourable. The results provide insights into destination marketing and destination experience management to tourism stakeholders.
dc.description UDSM - DANIDA basket funds
dc.language en
dc.publisher APacCHRIE
dc.subject Destination Image
dc.subject Pre-trip
dc.subject Post-trip
dc.subject Tanzania
dc.title Variation of destination image with visitation status: A case of inbound tourists to Tanzania
dc.type Conference Paper


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