The study makes the assessments on packaging of beverageand its influences the consumer choice of products. The specific objectives of the study were to establish the attributes of packaging in SBC products, to find out the impact of packaging on consumer choice of SBC products and to identify the relationship of packaging volume on sales volume in SBC products. The study adopted a case study research design. The target population was 30 respondents from SBC in Nyakato district in Mwanza region. Primary data and Secondary data were used. In primary data was used questionnaires and Interview while in secondary data was collected using documentary reviews such as published and unpublished materials, relevant documents pertaining in sales records, books, newspapers, reports and other information through websites. Also data were analyzed quantitatively using SPSS computer software. The factors that influence the consumer choice of products from SBC package according to research findings are those package elements which were used by company such as Informative labeling, material designed, material used in packaging and also Packaging volume which means those elements influencing them to purchase products. Also from the company through its package changes they can see the impact of their package to their consumers by looking after the demand, sales volume and also purchase repeating. The study recommends that in order to increase the sales through the package invasions they needed to put that new package (glass package) only itself into the market and not to put different glass package with different price this because most of consumers they found to be dilemma of not consuming a new package due to the price of new package is high and customers are price sensitive. So when customers they see different package always they will bends into the old package because the price is low while the company needs to sell their new package so as to retaining their customers and gain profit.