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Gender and age differences in rural farmers’ intention to use m-government services

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dc.creator Mandari, Herman
dc.creator Chong, Yee-Lee
dc.date 2020-10-30T06:02:46Z
dc.date 2020-10-30T06:02:46Z
dc.date 2018
dc.date.accessioned 2022-10-21T11:33:54Z
dc.date.available 2022-10-21T11:33:54Z
dc.identifier http://154.72.94.133:8080/xmlui/handle/123456789/152
dc.identifier.uri http://hdl.handle.net/123456789/86161
dc.description Journal Article
dc.description The purpose of this study is to determine: (1) the direct effect of the innovation diffusion theory (IDT) constructs and government support on rural farmers’ behavioral intention to use m-government service; and (2) how different categories of age and gender in Tanzania rural areas could moderate the effect generated by IDT constructs and government support on respondents’ behavioral intention. Structural equation modeling (SEM) was employed to analyses 407 completed questionnaires. Relative advantage, ease-of-use, compatibility; and government support were found to be significant determinants of rural farmers’ behavioral intention. Age and gender were found to moderate the effects of relative advantage and ease-of-use on behavioral intention while gender could moderate the effect of compatibility on behavioral intention partially. Tactical suggestions to policy makers are given. In general, different strategies and policies could be used to increase different cohorts’ behavioral intention to use m-government service.
dc.format application/pdf
dc.language en
dc.publisher Electronic Government, An International Journal
dc.relation ;Vol. 14, No. 3
dc.subject m-government; innovation; moderation; government-support; Tanzania
dc.title Gender and age differences in rural farmers’ intention to use m-government services
dc.type Article


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